What is design?

“Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences” — World Design Organization
“Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative and qualitative, suitable, desirable, brilliant products, systems, services, and experiences” The Design Spot’s definition


Design is a protean discipline that combines creativity and sensitivity with technology and economics to improve our quality of life with better products, experiences and services.

Design appeals to our emotions, intuition and senses to spark an instant attachment to a product or a service. As such, design has become a crucial factor of competitiveness in many sectors.

Brand design

Brand design is a marketing technique used to establish and manage a brand’s identity among consumers via its design.

Design Thinking

Design Thinking is an approach to innovation and innovation management that combines analytical and intuitive thinking. It relies heavily on a process of co-creativity involving feedback from the end user.

Food design

Food design, also known as culinary design, is design applied to food in all related sectors: hospitality, agriculture, food production and retail, food publishing, etc.

Graphic design

Graphic design involves producing drawings, sketches, illustrations or models that aim to visually communicate a message on various print or digital media.

Packaging design

Packaging design deals with every aspect of product packaging in all market sectors (food or otherwise), from the shape and volume of packaging to its surface appearance. As such it sits at the crossroads of product design, graphic design, and brand design.

Product design

Product design defines the form and appearance of a tangible product to be manufactured as a one-off piece, in a small series or industrially. While respecting technical and regulatory requirements, product designers aim to combine aesthetic, ergonomic and functional quality to meet the expectations of users and enhance their quality of life. Product design produces desirability, making it a key component of brand value. As such, it often incorporates aspects of graphic design, UX / UI, sound design and brand design.

Service design

Service design focuses on the functionality and form of services from a customer perspective. It aims to ensure that the service interface is useful, usable and desirable from the customer’s point of view and efficient, effective and differentiating from the provider’s point of view.

Sound design

Sound design is the art of using sound elements to achieve a desired effect. It is used in a variety of fields such as advertising, audio books, video game development and user interface building, as well as in cinema, theater, and music recording and mixing.

Spatial design

Spatial design is the set of techniques used in interior design and signage.

Textile design

Textile design is the process of designing the appearance and structure of fabrics and surfaces resulting from the transformation of textiles, most commonly for clothing and interior decoration but also for automobiles, sport, aerospace, etc.

User Experience (UX) Design

UX (User Experience) refers to the quality of the user’s interaction with and perceptions of an interface, digital device, system or service.

User Interface (UI) Design

UI design, or interface design, consists in the graphic and functional design of user interfaces for machines and electronic devices (websites, software, connected objects, etc.).

Who said?

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Steve Jobs (1955-2011)

American entrepreneur, business magnate, inventor, and industrial designer. He was the chairman, chief executive officer (CEO), and a co-founder of Apple Inc.


Designers Talks

Design as seen by designers and design professionals